Keyword alerts versus AI monitoring
Google Alerts watches for keyword matches. Topic Scanner lets you describe what matters, then scores and summarizes results so reports focus on useful signal.
Topic Scanner
Comparison
Topic Scanner vs Google Alerts
Google Alerts is useful for simple keyword mentions. Topic Scanner is built for people who need AI-powered topic monitoring with source scanning, relevance instructions, and concise reports.
More context in every report
Instead of a list of links, Topic Scanner extracts the important bits and turns them into daily or weekly intelligence briefings.
Best fit
Use Google Alerts for free, lightweight mention tracking. Use Topic Scanner when you need monitoring that understands intent, sources, and relevance.